10: Greg Higgs

00:00:00
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00:38:15

September 26th, 2019

38 mins 15 secs

Season 1

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About this Episode

Many enthusiasts dream of starting a business around their obsessions. Greg Higgs is one of those entrepreneurs that actually did it. After a wild ride in Jakarta, Indonesia fresh out of college, Greg had laid the groundwork for Fab Fours, an auto customization company specializing in bumpers for outdoor enthusiasts. Year after year, Greg has fully delivered on innovative ideas and designs that have shaken up his industry. With a strong track record and plenty of gas left in the tank, Greg wants to keep growing his business.

Joseph and Laura talk with Greg about the challenges behind scaling a company from a cultural standpoint — detailing hiring from within vs. outside the company, how to maintain culture as you grow, and the effects culture can have on day-to-day operations. Greg also dives into his philosophy on product design, managing competition, and advice for enthusiasts looking to start their own company.

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